Research before output
I investigate the real problem before deciding what the answer should look like.
Career Overview
Two professional profiles. One connected body of work.
My work connects more than ten years of multilingual content, SEO, localisation and editorial operations with a growing practice in data analysis and technical implementation. Across both directions, I investigate carefully, understand the market, communicate clearly and turn evidence into work that people can use.
Quick Comparison
The same background, reorganised for different decisions.
My work has moved from multilingual publishing and editorial leadership into broader technical practice: measuring search demand, comparing markets, validating data and turning findings into decisions.
| Decision point | Content, SEO & Localisation | Data Analytics |
|---|---|---|
| Best fit | Content leadership, SEO, editing, localisation and editorial operations. | Data, research, marketing and analytics roles where clear interpretation matters. |
| Evidence first | 10+ years of professional work, multilingual delivery, public bylines and international projects. | Seven completed programmes, current formal study and documented analytical case work. |
| Core practice | Research, strategy, search intent, writing, editing, quality assurance and publishing. | Cleaning, validation, exploration, comparison, visualisation and business-focused interpretation. |
| Working systems | WordPress, Ahrefs, Semrush, SurferSEO, editorial briefs and localisation workflows. | SQL, BigQuery, Looker, Excel, Google Sheets, Power BI and Python. |
Professional Foundation
Different outputs. The same standard of thinking.
More than a decade of international content work has trained me to question sources, recognise market differences and protect quality at scale. Analytics and web development extend that discipline into data and implementation.
International judgement
Language, market, audience and culture shape how information is understood.
Quality by design
Accuracy, consistency, structure and usability are built into the workflow.
Technical implementation
I turn the reasoning into content, analysis or a digital experience people can use.
Choose a Profile
Choose the profile that matches the role.
Across both profiles, I combine independent research, precise communication and enough technical fluency to move from a brief or dataset to a finished digital result.
Editorial leadership
Content that works across languages, markets and systems.
This profile focuses on the professional practice I have built across strategy, SEO, writing, editing, localisation, quality assurance and publishing. It shows how I manage the complete path from research and briefs to live content for international audiences.
Analytical development
Analysis that connects evidence with context.
This profile focuses on how I clean, question and interpret data, combine analytical methods with business understanding, and communicate findings clearly. It also traces the technical study and project work supporting my move into broader analytical roles.
Where the Profiles Meet
The advantage is in the overlap.
Content experience gives me audience judgement and commercial context. Analytics sharpens how I test assumptions, compare evidence and explain what the information means. Technical practice helps me carry both into implementation.
Ask a better question
Editorial research and analytical framing both depend on understanding what the audience or business actually needs to know.
Make evidence legible
A page, report or visualisation succeeds when complex information becomes clear without losing accuracy or context.
Build the usable version
HTML, CSS, JavaScript, CMS knowledge and data tools reduce the distance between an idea and a working result.
Selected Evidence
The work is the proof.
Case studies show the reasoning. Writing samples show range across languages and markets. Credentials show the structured learning behind both profiles.
Projects
See decisions in context.
Content, data and developer projects presented through the questions, methods and outcomes behind them.
Explore projects WritingRead work across four languages.
SEO, editorial and commercial writing for different sectors, formats, countries and reader expectations.
Browse writing CredentialsReview the learning behind the work.
Formal education and completed professional programmes across language, marketing, analytics, AI and web development.
View credentialsContact
Have a role, project or problem worth exploring?
Tell me what you are trying to build, understand or improve. I will bring the relevant professional lens.