Search & audience intelligence
I turn search intent, competitive patterns, product context, entity relationships and audience questions into a precise page purpose, useful angle, information hierarchy and actionable brief.
Content · SEO · Localisation
I make complex subjects easy to find, trust and act on.
For more than a decade, I have built multilingual content for international audiences by combining search strategy, editorial judgement, entity clarity, market adaptation and hands-on publishing. The result is content that reads naturally, supports commercial and compliance needs, and remains useful across search results, answer engines and the user journey.
10+years across multilingual content, localisation and editorial production
3,000+pages written, edited, localised, optimised, published and deployed across international projects
30+professionals coordinated across cross-functional teams, international markets and simultaneous projects
Beyond the byline
My remit starts before the first sentence and continues after publication.
I connect the editorial, search, localisation and delivery decisions that determine whether a page is merely complete or genuinely effective.
Working toolkit: Ahrefs, Semrush, Google Search Console, GA4, WordPress, Notion, Google Workspace, SurferSEO, Neuron and structured CMS workflows.
Writing & content design
I build long-form guides, reviews, landing and product pages, features, news, newsletters and scripts with clear narrative logic, explicit context, scan-friendly structure and an intentional next step.
Editing & content quality
I edit for factual accuracy, logic, claims, compliance, tone and readability, then check metadata, internal links, structured elements, reusable components and front-end consistency before release.
Translation & localisation
I adapt search behaviour, terminology, cultural references, regulation and brand voice rather than translating sentence by sentence. This makes each version feel created for its market.
Editorial operations & publishing
I coordinate calendars, briefs, writer feedback, quality standards, stakeholder reviews and CMS publishing, keeping complex multilingual workflows visible and dependable.
Experience that changes the work
Editorial judgement built in different systems.
My perspective comes from producing content, leading delivery, evaluating quality and working close to the technical systems that carry the final page.
From brief to release
Across work for international companies, independent assignments and agency collaborations, I have contributed to research, planning, writing, editing, writer guidance, QA and publication rather than treating content as an isolated hand-off.
Accuracy under pressure
Finance, payments, crypto, trading, iGaming and digital products demand more than fluent copy. They require careful sourcing, precise terminology, audience awareness and respect for market-specific claims and constraints.
Language meets implementation
Search-quality, language-evaluation, AI-data and fraud-operations work strengthened my attention to evidence and risk. Web and analytics practice helps me carry that judgement into CMS structure, front-end consistency and measurement.
Editorial contexts
A flexible practice, never a generic one.
The subject changes the questions I ask, the evidence I prioritise and the structure I build. That contextual judgement is what makes range valuable.
Finance, trading & crypto
What does the reader need to understand before trusting the product, claim or decision? Which details change by market?
Explainers · Trading Academies · Reviews · Comparisons · Market News
iGaming & regulated entertainment
What can be said, for whom, under which rules, and how can useful information remain clear without losing commercial intent?
Operator Reviews · Payment Pages · Guides · Landing Pages · Updates
Technology, SaaS & digital products
Which problem does the feature solve, what evidence makes the value credible, and what does the searcher need to decide next?
B2B Articles · Product Pages · Service Pages · Thought Leadership
Travel, property, consumer & news
What makes this offer, place or story relevant now? Which practical detail turns general interest into informed action?
Location Pages · Features · Newsletters · Campaigns · Consumer Guides
Language as market intelligence
Localisation is editorial strategy at market level.
I work across English, Spanish, Portuguese and French projects, preserving meaning while adapting search behaviour, vocabulary, cultural cues, examples, regulation and tone for the audience in front of the page.
Portuguese Native
Brazil, Portugal, Angola, Mozambique and other Portuguese-speaking African markets, with deliberate control of regional vocabulary, register and search usage.
Spanish Native
Spain, Argentina, Chile, Colombia, Mexico, Peru and other Latin American markets, with neutral international Spanish when the project spans several countries.
English Fluent
United Kingdom, United States, Ireland, Canada, India, Australia, New Zealand and international audiences for source content, original writing, localisation workflows and cross-functional communication.
French Proficient
France, Canada and French-speaking African contexts, supported by research, terminology control and systematic linguistic QA.
Translation moves meaning. Localisation rebuilds relevance.
My multilingual workflows can begin with a shared source, but the final version is judged as a page for its own market: by its search intent, terminology, factual context, user journey and naturalness.
Editorial loop
A process designed to improve the next page, too.
Good content operations do more than move one assignment to “done”. They capture decisions, reduce avoidable rework and create stronger inputs for the next cycle.
Frame
Define the audience, purpose, outcome, constraints and evidence threshold.
Research
Map intent, sources, competitors, terminology, product context and open questions.
Build
Create the structure, argument, copy, metadata, links and conversion path.
Adapt
Rework the content around each market’s language, rules, needs and expectations.
Verify
Check facts, logic, claims, language, SEO elements, components and rendering.
Learn
Publish, observe search and user signals, document findings and improve the system.
Selected evidence
The work is more useful than the claim.
Writing shows range. Projects show the decisions behind delivery. Credentials show the structured learning that extends the practice.
Writing portfolio
Selected articles, features and specialist content across languages, markets and editorial formats.
Content projects
Case studies connecting multilingual SEO, editorial operations, content architecture, localisation and implementation.
Credentials
Academic foundations and professional training across language, creative writing, marketing, technology, analytics and AI.
Let’s connect
Need content that can cross a market without losing meaning?
I am interested in work where language, search, product and evidence need to operate as one system. Editorial quality should matter beyond the moment of publication.